PENERAPAN ELECTRONIC WORD OF MOUTH (eWOM) DAN PRINSIP KOMUNIKASI DALAM ISLAM

The Pervasive Influence of Electronic Word of Mouth (eWOM) on Today’s Social Consumer

Social networking sites (SNSs) are a booming worldwide phenomenon with enormous business potential for companies to communicate with their targetaudience consumers and spread their brand-related messages. One of the notable distinguishing characteristics of SNSs, when compared to previous Web 1.0-based communication tools, is the active role that consumers play in the communication process with...

Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites

As more and more marketers incorporate social media as an integral part of the promotional mix, rigorous investigation of the determinants that impact consumers’ engagement in eWOM via social networks is becoming critical. Given the social and communal characteristics of social networking sites (SNSs) such as Facebook, MySpace and Friendster, this study examines how social relationship factors ...

ANALYSING ELECTRONIC WORD-OF-MOUTH (eWOM) IN SOCIAL MEDIA FOR CONSUMER INSIGHTS – A MULTIDISCIPLINARY APPROACH

Marketing has been criticised from all spheres today since the real worth of all the marketing efforts can hardly be precisely determined. Today consumers are better informed and also misinformed at times due to the bombardment of various pieces of information through a new type of interactive media, i.e., social media (SM). In SM, communication is through dialogue channels wherein consumers pa...

The Impacts of Attitudes and Engagement on Electronic Word of Mouth (eWOM) of Mobile Sensor Computing Applications

As one of the latest revolutions in networking technology, social networks allow users to keep connected and exchange information. Driven by the rapid wireless technology development and diffusion of mobile devices, social networks experienced a tremendous change based on mobile sensor computing. More and more mobile sensor network applications have appeared with the emergence of a huge amount ...

Using a consumer socialization framework to understand electronic word-of-mouth (eWOM) group membership among brand followers on Twitter